We see patterns. Not people.

Vitrac is built to measure stores, not to identify people. The product works with counts, rates and events. How each deployment handles data is set per project, together with your team.

Processing is designed to happen on hardware inside the store, close to the cameras. What travels to the dashboard are aggregated numbers and events, encrypted in transit and at rest.

Traffic, conversion, demographics profiles, benchmarks and events. The dashboard is built around numbers, and access is controlled by roles on your side.

Privacy rules differ by market, and the deployment is configured with your team to fit them: data flows, retention, hosting and optional modules.

Recognition features, like VIP alerts, security watchlists and staff exclusion, are optional modules. You decide whether they run. Processing is designed to happen on hardware in your store, and each module is configured with you under your local rules.

The analytics of your stores serve your operations. Access is managed by your team through roles. Ownership and data terms are set out in your contract.