Case study · Uzbekistan · Electronics
Ishonch: 170+ stores on one KPI, conversion.
One of the first chains on Vitrac, connected in 2021 at around 50 stores. Today 170+ Ishonch stores count every visitor, every store and team carries a conversion target each period, and stores fix 1 to 3 point gains on average.
Installment retail, built store by store since 2010.
Ishonch opened its first store in Fergana in 2010 and grew into one of the largest household retail chains in Uzbekistan, selling appliances, electronics, furniture and children’s goods on installment. The chain connected Vitrac in 2021, when it ran around 50 stores. Today more than 170 branches count every visitor.
The challenge
A chain growing faster than its instincts.
Growth without counting
New branches opened faster than anyone could compare them. Nobody knew how many people each store received.
A sales-only scoreboard
Installment retail lives on foot traffic, but stores were judged on revenue alone, so busy addresses beat strong teams.
No lever on conversion
Without a measured rate per store there was nothing to target, and nothing to improve on purpose.
The solution
Count first, then make conversion the target.
Counting, staff excluded
Visitor counts across the network, with employees excluded, gave every store a real denominator.
A KPI per store and team
Each period every store and its employees get a conversion target set from their own measured baseline.
Scale with the chain
The rollout kept pace as the network grew from around 50 stores to more than 170.
The results
What the numbers say.
+1-3 pp per cycle
Measure the rate, set the target, fix the gain, reset the target. Each KPI cycle stores lock in 1 to 3 conversion points on average.
A transparent network
Visitor traffic and in-store conversion are visible for every store, across 170+ branches today.
Make conversion the KPI your stores chase.
30 minutes on a live dashboard with real store data.
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